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GNT to showcase Exberry colouring foods at Food ingredients Europe ’19
Wednesday, 06 November, 2019, 15 : 00 PM [IST]
GNT Group will showcase its Exberry range of colouring foods, which are perfectly placed to meet some of the biggest global market trends, at Food ingredients (Fi) Europe, which is slated to take place in Paris between December 3 and 5, 2019.

A selection of eye-catching vegan burgers, pastries and drinks will be on offer at the company’s stand at the show, and it will showcase how Exberry will help manufacturers align with modern trends such as clean label, plant-based, Instagrammability and organic.

Visitors to the stand will also discover the new focus colour for the company’s latest Love Colour campaign, which will reflect public feeling for 2020.

Paul Collins, director, international sales and marketing, GNT, said, “Consumer needs are increasingly complex, and food and beverage manufacturers face more challenges than ever.”

“Alongside the growing demand for visually-attractive, Instagrammable products, consumers are increasingly taking an interest in the link between food and social responsibility,” she added.

“Exberry Colouring Foods are plant-based, vegan-friendly, halal and kosher, and with an unrivalled range of shades, they encapsulate the best of all worlds,” COllins said.

They enable manufacturers to connect with consumer demands across many areas, including:

Clean label
With consumers paying more attention to ingredient lists, it is more important than ever to offer clean-label products. Exberry supports clean and clear labelling, and its offerings are considered foods in their own right – to the extent that they can be consumed safely at any point during the production process.

Plant-based diets
Flexitarian, vegetarian and vegan diets are on the rise across Europe and demand for plant-based colours is growing every year. Exberry’s offerings are obtained from fruits, vegetables and edible plants, and manufactured using water and gentle, physical processes, such as pressing, chopping, filtering and concentrating.

Instagrammability factor
When it comes to the power of social media in the food and beverage industry, the numbers don’t lie. Modern consumers are increasingly on the lookout for eye-catching products that inspire emotions and can create a buzz on Instagram. Exberry offers the widest range of colouring foods on the market, comprising over 400 shades.

Organic trend
Mintel Research showed that 17 per cent of food and drink products launched in Europe in the last decade have carried an organic claim. To meet the growing demand for organic products, GNT offers Exberry Organics, which are certified according to recognised EU (European Union) organic standards and include blues, reds, yellows, oranges and purples.
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