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Growing health consciousness among population creates prebiotic ingredients market players
Friday, 08 January, 2021, 12 : 00 PM [IST]
Sonali Sharma
Health is the central point of concern before the consumption of any type of food by the consumer. However, busy schedules and changes in lifestyles leading to unhealthy habits resulting in health-related issues. Prebiotics has nutritionally imparted ingredients used in food items due to its functional properties. These dietary supplements are widely consumed because of their nutritional value adding several health benefits. 

Prebiotics are the food of gut microflora which provides support for the proper growth and functioning of microbes, enabling better health. These ingredients have a wide range of applications such as sweetens without any sugar content and texture enhancement. There are major concerns regarding sugar-related diseases which increase the demand for prebiotic ingredients products.
Such ingredients provide several health benefits such as decreasing abdominal pain, balancing gut microflora, preventing boating, and decreasing abdominal pain. A prebiotic ingredient known as GOS is widely known for its bifidogenic effect. Additionally, inulin is also one of the popular prebiotic ingredients and is widely adopted as a fat-replacer. 

Therefore, it is highly preferred by youngsters, middle-aged people, and the health concern population. FOS is among the popular ingredient used during the baby food formulations for increasing the count of gut microflora. In addition to this, it is also consumed as a natural sweetener which is added to dairy and bakery products. Moreover, high solubility and low-calorie properties make it preferable as a taste enhancer.  

Factors Fueling the Demand for Prebiotic Ingredients Market
There is a continuous rise in the demand for dietary supplements such as prebiotic ingredients that comes with various health benefits. A major shift in the preference for having complete healthy food coupled with increasing health concerns among people is the key driver for the prebiotic ingredients market. 

In addition to this, growing obesity issues due to consumption of processed and junk food along with increasing disposal income considered as the major factors fueling the demand for the global market. There is a huge rise in the awareness regarding preventing healthcare, owing to rising standards of living, changing attitude towards healthcare, increasing disposal income, and aging population. 

The availability of ample information related to preventive healthcare is contributing to the growing awareness among people globally. Increasing demand for nutraceuticals and growing preference for health-based foods are some of the major factors driving the prebiotic ingredients market.  

The wide adoption of prebiotic ingredients in the healthcare sector that includes medical nourishment covering wholesome supplements and beneficial bacteria are the major factors for the overall market development. In addition to this, increased research and development investments by major manufacturers for dietary supplements is creating new market opportunities for the new entrants as well as existing market players. 

Moreover, continuous product development such as juices, pickles, yogurt, and fermented tea is expected to make a positive impact on market growth. Dietary supplements are highly demanded due to the rising geriatric population across the world. Major market players are primarily focusing on experimenting and introducing prebiotic ingredients in liquid form for developing better food solutions further propelling the market.

Regional Scenario for Prebiotic Ingredients Market
The Asia Pacific is emerging as the major revenue contributor to the global prebiotic ingredient market, owing to demand driven by major economies such as China, India, and Japan. High population and higher consumption rate of dairy products in these countries driving the demand market in the Asia Pacific region. 

Additionally, the Australian market is primarily driven by a shifting trend towards food-based drug substitutes. Its major role in controlling obesity issues and gut-related diseases is expected to boost the huge demand for the regional market. Moreover, aging demographics and growing consumer awareness is projected to further support market growth. The European market is also growing at a rapid pace owing to the growing importance of the food and beverage industry and the necessity for product diversification. 

North American region is witnessing a healthy growth rate and is anticipated to make further growth at a rapid pace on the account of increasing preference for animal feed ingredients to ensure high-quality food to prevent diseases occurring due to bad food eating. 

Key Findings of the Prebiotics Ingredients Market:
Animal feed is one of the key segments for the global prebiotic market. The majority of manufacturers are concentrating on creating solutions to maintain the intestinal health of animals. 

Asia Pacific region is projected to keep its dominance in the market followed by the Europe region, in terms of value. Europe holds the majority of market share  
Leading industry players, BENEO, started producing organic inulin from chicory roots as it adds higher nutritional value. Its demand as a substitute to sugar is expected to fuel the demand across the globe.
In recent years, there is a tremendous rise in consumer preference for a healthy diet resulted in the increasing demand for proper information about prebiotics. This growth trend is supported by technological innovations and a rise in the count of health-conscious consumers.

(The author is senior digital marketing expert at Polaris Market Research)
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