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INGREDIENTS AND FLAVOURS

Hamdard expands product portfolio with launch of Natural Blossom Honey
Thursday, 19 November, 2020, 12 : 00 PM [IST]
Our Bureau, New Delhi
Hamdard Laboratories India is expanding its product portfolio with the launch of ‘Natural Blossom Honey’.

Hammad Ahmed, chief mutawalli, Hamdard Laboratories India,said,“True to it’s ethos, Hamdard has always launched products in the natural and health benefits space, which stand for the highest levels of quality and purity. We are proud to launch Hamdard Honey, which symbolises these core values.”

The company observed the rising consciousness in consumers for natural and herbal products, along with witnessing an increasing demand for honey as an essential health supplement, and a growing food category in every household. Honey in today’s time is not only a home remedy but is now seen as a healthier substitute to processed sugars in the urban as well as rural landscape. Honey as a category has now moved from a niche use  to a widely consumed lifestyle product amongst consumers.

Honey brings forth a range of health benefits from acting as a natural energy booster, enhancing immunity, a natural antioxidant, providing relief in cough, and acting as a probiotic, amongst many others. The company has yet again  successfully launched a product that showcases the highest standards in terms of quality and purity, staying truthful to the consumer’s trust in the brand.True to this sentiment, the brand communication says, “Hamdard Hai, Pure Hai.”

Hamid Ahmed, CEO, Hamdard Laboratories India (Foods Division), said,“Hamdard Food Division’s vision is to offer the best of natural and healthy food products to consumers in India, and across the globe. The launch of our Honey is another step towards creating consumer delight, through it’s nutritional benefits and sensorial qualities.”

The honey is available in 3 different sizes – 50 gm, 250 gm and 500 gm PET bottles at economical prices of Rs35, Rs110 and Rs 199 respectively. The market will soon see various promotions across these SKUs.The product is now present across all major markets in the country.
 
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