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Prebiotics’ demand rising, attributable to impact in improving immunity
Friday, 08 November, 2019, 13 : 00 PM [IST]
The sales of prebiotic ingredients are expected to grow to about $5.5 billion in 2019, and the rise in the demand will mainly be attributed to its impact in improving the immune system. These were the findings of Future Market Insights’ new study on the prebiotics ingredient market.

It added that the growing awareness about the benefits of prebiotic ingredients in maintaining a healthy digestive system, and supporting healthy metabolism will continue to drive the growth of the prebiotic ingredients market.

“Prebiotic ingredients are natural, food compound ingredients that induce the activity or growth of favourable micro-organisms, such as fungi or bacteria,” the study said.

“Prebiotic fibre of the predominant type may vary according to the food. The food source such as unrefined barley, whole grain cereals, raw oats, and yacon are classified as prebiotic fibre sources,” it added.

“One of the biggest advantages of prebiotic ingredients is they are unaffected either by long term storage or by temperature and are highly stable. Prebiotic ingredients are resistant to the body’s gastric acid and enzymes, which are not digested, absorbed or destroyed as they travel through the digestive system,” the study said.

It added that prebiotic ingredients could be added to every type of supplement, drink, and food without compromising their efficiency.

Emphasis on building trust through transparency in production
New techniques have supplied customers with access to smart labels that allow them to monitor the product's journey. Consumers are now requesting food businesses to improve transparency of their products, moving beyond their profile, ingredients and dietary concentration.

Consumers are demanding to know the product origins - from how and where the components are derived when the end product was manufactured.

Trust and transparency have become significant difficulties in the food and beverage sector, as there are no rigid laws and rules on clear branding established by authorities.

Companies began to use clear branding as a glittering generality for advertising and marketing reasons and used it to market their products as completely pure products. Cleaner procedures are crucial for companies to sell transparency in their food products without marginalising the market demand.

Favorable govt policies support benefits of prebiotic foods
Support from health organisations and governments is one of the key reasons for the growth of the prebiotic ingredients market. The major concern of consumers is the safety and health-benefiting properties of food products they purchase.

Certifications and government approvals for food products become a primary concern for consumers, and this is becoming necessary for manufacturers in the food and beverage industry to use appropriate ingredients to gain the trust of the consumers.

The support of the government for the use of prebiotic ingredients in various end-use industries is estimated to drive the prebiotic ingredients.

Prebiotic ingredients are commonly used as a natural sweetener in various food applications, and the support from government and health organisation is one of the main reasons for the growth of the prebiotic ingredients market.

The prebiotic ingredients market is mainly segmented on the basis of ingredients, source and applications.

By ingredients, the prebiotic ingredients market is segmented as mannan-oligosaccharide, fructo-oligosacchride, galacto-oligosaccharide, inulin and others.

By source, the prebiotic ingredients market is segmented into vegetables, cereals, roots and others.

Prebiotic ingredients which sourced from vegetables hold a significant share in the market, while their applications in cereals are anticipated to grow at a higher CAGR (compound annual growth rate) during the forecast period.

By application, the market is segmented into clinical nutrition, dietary ingredients, functional food and beverages, dairy products, infant formula, breakfast cereals, meat products, and animal nutrition.
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