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INTERNATIONAL EVENTS

Zones dedicated to meat, dairy and wine to be set up at SIAL China ’17
Wednesday, 04 January, 2017, 08 : 00 AM [IST]
Shanghai
There will be four zones dedicated to meat, dairy, beverages and wine at the 2017 essay of SIAL China, Asia’s largest professional food and beverage exhibition, which is slated to take place at the Shanghai New International Expo Centre, Shanghai, between May 17 and 19, 2017.

They are among the top product sectors in China in terms of rapidly-growing market demand, and there was a great deal of interest for them last year too. The zones will showcase products from domestic and international exhibitors, and the event will act as a platform to promote international industry collaborations and innovations.

This year’s show, for which exhibitors and visitors can register online from early January 2017, will cover an area of approximately 1,49,500sq m. About 3,200 exhibitors, representing over 67 countries, are expected to showcase their offerings at the event, which is expected to witness a footfall of about 80,000 visitors.   

Consumption among upper-middle-class households in China is growing at 17 per cent per year, and the demand for premium food products such as high-quality meat, dairy products, wine and beverages is expected to soar even higher.

“According to the Ipsos survey, about 81 per cent of the Chinese consumers in the first and second-tier cities often or sometimes buy imported food products,” said Jim Liu, president, SIAL China.

In 2016, the meat industry in China remained robust. In 2017, the country’s beef imports are expected to grow by 15 per cent, and it will account for a quarter of the global pork trade.

SIAL China 2016 attracted 283 domestic companies and 275 international companies representing 29 countries, and there were 19 international pavilions to the Meat Zone. In response to the exhibitor demand, the Meat Zone at SIAL China 2017 will occupy two halls.

In the dairy sector, the demand for quality dairy products has fuelled the sector’s growth in China.

In 2016, the demand for liquid milk grew by 3,80,000 tons, and the 2017 Chinese cheese market is expected to become a RMB 5.38 billion industry, up from RMB 3.5 billion in 2015.

With the average household in China consuming just one-fifth of an average European Union (EU) household, the potential for growth in China’s dairy market is significant.

For this first time at SIAL China, there will be separate zones dedicated to non-alcoholic and alcoholic beverages. These will be called the Beverage Zone and the Wine Zone, respectively.

As a whole, China’s beverage sector grew below one per cent in 2015. However, as Chinese consumers are paying intensive attention to health, safety and wellness, some sub-categories have outperformed the overall sector.

In 2015, functional drinks grew at 6.9 per cent, and fruit juice grew by 4.4 per cent. This trend didn’t detract from China’s wine sector however, as China remains the world’s largest consumer of alcoholic beverages, with its consumption estimated to be 84.37 billion litres in 2016.
 
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