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Austria Juice rolls out 30% reduced-sugar fruit juice
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Wednesday, 13 May, 2026, 15 : 00 PM [IST]
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Allhartsberg, Austria
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Austria Juice GmbH unveils its fermentation technology, developed to reduce sugars in 100% fruit juice. This natural process lowers sugar and calories by at least 30% while keeping the juice flavourful. It has unveiled apple juice concentrate as its flagship reduced-sugar product at PLMA in Amsterdam.
The patent-pending technology keeps each juice´s authentic fruit identity and essential properties. This allows beverage companies to label the product as ‘reduced-sugar fruit juice from concentrate’. The taste also stays naturally fruit-forward thanks to its distinct FTNF (From the Named Fruit) know-how.
Kai Oliver Antonius, Vice President, Austria Juice, said, “We at Austria Juice identified a gap between the desire for 100% fruit juice and the need to reduce sugar consumption. Mindful consumers want the nutritional benefits of pure juice, but without the sugar load. They also prefer not to compromise on taste or to sip artificial sweeteners. Meanwhile, we enable our clients to keep their labels clean.”
The fermentation technology used is patent-pending. Sugar is converted, processing aids are completely removed, and the product is blended with fruit juice concentrate to achieve the desired sugar content. The juice produced contains at least 30% less sugar and a minimum of 30% fewer calories, achieving EU ‘Breakfast Directive’ goals.
Severin Guski, Business Development Manager, Austria Juice, said, “Our reduced-sugar products are market-ready – just add your brand and sell, or dilute for ready-to-drink goodness. We are set to serve key players seeking plug-and-play solutions to reduce sugars in beverages made from 100% fruit juice. Our ready-to-use assortment features three juice concentrates: apple, orange and multifruit.”
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