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Ben’s Original disrupts instant noodles category with launch of new Street Food Noodles
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Tuesday, 31 March, 2026, 08 : 00 AM [IST]
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Ontario, Canada
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Ben’s Original is expanding its ready meal portfolio with the launch of Ben’s Original Street Food Noodles. Inspired by bold, globally loved street food flavours, this new ready meal extension delivers a flavour-packed, authentic international taste to Canadians in just 90 seconds.
The launch reflects growing Canadian consumer demand for convenient meals that deliver on taste, quality and global inspiration. In fact, the ready meal segment in Canada is expected to grow 46 percent between 2024 and 2030, to a $7.18B US industry. It is meeting growing consumer demand with an expanded portfolio of ready meals, continuing to move the brand to the centre of the plate and the star of mealtime.
Derin Bello, general manager, Mars Food & Nutrition Canada, said, “Noodles are one of the fastest-growing convenient meal categories in Canada, and consumers are increasingly looking for bold, globally inspired flavours they can prepare quickly. With the success of our Ben’s Original Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavours to Canadians in a format that’s ready in just 90 seconds.”
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