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dsm-firmenich brings highly acclaimed longevity experience & pioneering science to Vitafoods Europe 2026
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Friday, 10 April, 2026, 08 : 00 AM [IST]
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Barcelona, Spain
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dsm-firmenich will present landmark science supporting healthy longevity and showcase its suite of pioneering health expectancy solutions—available in premix and market-ready formats—at Vitafoods Europe 2026 (May 5 to 7, 2026, at Fira Barcelona). Designed to help brands respond quickly and confidently to growing market needs for healthy longevity products, the solutions target key hallmarks of aging, including cellular senescence, chronic inflammation, gut dysbiosis, and mitochondrial dysfunction.
Visitors to booth #3C88 will find the 'The Longevity Shift'—the company’s highly acclaimed interactive installation making its European debut at the show. Designed to spark a fundamental reframing of how the industry thinks about longevity, the experience highlights the nutrition industry’s need to shift from life expectancy to health expectancy and focuses on science-backed approaches to support health in later life and ensure that later years are some of the best.
The company will spotlight two new innovations from its health expectancy portfolio. Featured at booth #3C88 and in the New Products Zone, Age Slower targets chronic inflammation—one of the key hallmarks of aging—and is supported by landmark Do-Health trial research demonstrating that life's Omega 60 and Quali-D combined can slow biological aging by approximately three months over three years.1 Its second innovation—Cellular Repair—targets cellular senescence. It features natural flavonoids with senolytic properties that selectively eliminate senescent “zombie” cells without harming healthy ones.2 Cellular Repair will be available for visitors to sample in an innovative on-the-go format using the ‘Easy Snap’ one-hand opening technology at the Tasting Centre.
Giovanni Calderoni, VP of dietary supplements EMEA at dsm-firmenich, said, “The science we're presenting at Vitafoods Europe 2026—from slowing biological aging to targeting the hallmarks of aging—represents a genuine leap forward for the category, and we want attendees to experience what that means in practice in our immersive experience. Our ambition is to lead the longevity category globally, and Barcelona is where we're going to continue building on our global position within Europe."
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