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Food for climate league rebrands as bite
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Monday, 19 January, 2026, 14 : 00 PM [IST]
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Chicago, USA
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Food for climate league, the Chicago-based nonprofit dedicated to making climate-smart eating the norm, has announced a strategic rebrand as BITE: Building Impact Through Eaters, reflecting its evolution from a research body into a solutions-oriented organisation with a broader global impact mission.
Founded in 2019, Food for climate league began by studying the emotional, cultural, and behavioral drivers behind sustainable food choices. That foundational research informed practical strategies and tools now used by major companies and institutions to promote climate-friendly food habits in real-world settings such as college campuses, foodservice kitchens, and corporate environments. Partners include influential names like Google, Disneyland Resort, Sodexo, YouTube, and Compass Group.
The new name BITE—Building Impact Through Eaters embodies the organization’s belief that meaningful change in food systems starts with understanding and activating the people who influence food choices: chefs, foodservice operators, content creators, educators, institutional leaders, and everyday eaters. BITE works across three core areas—research and testing, behavioral change and operational strategies, and narrative design—empowering culinary teams and decision-makers to adopt sustainable practices at scale.
Under the BITE banner, the nonprofit is fully stepping into its role as a solutions provider. Recent successes cited include increasing plant-forward menu options across U.S. college campuses, shifting perceptions of sustainable aquatic foods, influencing brands and operators through eater alignment research, and training content creators in climate-smart food storytelling. These initiatives are designed to make sustainable food choices more accessible, culturally resonant, and actionable within everyday food environments.
Looking ahead, BITE aims to reach 100 million people with climate-smart food solutions through expanded trainings, toolkits, curricula, digital products, and partnerships that embed behavioral and narrative strategies into food systems worldwide. The rebrand marks a bold new chapter in the organization’s work to build a more equitable, abundant, and delicious climate-friendly food future.
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