|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Ghost unveils new 7UP energy drink
|
|
Monday, 20 April, 2026, 13 : 00 PM [IST]
|
|
Chicago, USA
|
Ghost unveiled its latest flavour: Ghost Energy x 7UP Lemon Lime. Created in partnership with Keurig Dr Pepper, the limited-time release marks its first licenced flavour with the company and delivers the iconic lemon-lime taste of 7UP in a refreshing, energy and focus-fuelling format.
Dan Lourenço, co-founder and CEO of Ghost, said, "This one is special for us. Since announcing the Ghost partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio. 7UP is iconic. It's refreshing, nostalgic, and has even inspired Ghost in the past. We're excited to bring this flavour to life in a way that stays true to both brands, and we believe it's going to be one of the standout flavours of the summer in the energy drink space."
Justin Whitmore, president, energy brands at Keurig Dr Pepper, said, "This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners. This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy."
|
|
|
|
|
|
|
|
|
|