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Griffith Foods unveils craveable impact: Sodium Solutions
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Thursday, 14 May, 2026, 14 : 00 PM [IST]
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Illinois, USA
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Griffith Foods unveiled Craveable Impact: Sodium Solutions, the company's newly launched initiative designed to help food manufacturers tackle the urgent challenge of sodium reduction while maintaining the craveable taste experiences consumers’ demand.
The launch comes at a critical time for global public health. With average sodium intake more than double the World Health Organization (WHO) guidelines and excess sodium contributing to approximately 1.89 million deaths annually, a 52% increase since 1990, the need for effective reformulation strategies has never been greater. Despite the WHO's call for a 30% sodium reduction by 2025, no country has met this target.
Rob Pellicano, global vice president of marketing, said, "At Griffith Foods, we believe taste, nutrition, and sustainability should work in harmony. Craveable Impact: Sodium Solutions underscores our commitment to supporting the food industry in meeting essential nutrition targets while preserving the craveable flavour experiences consumers expect."
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