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IFF launches PureStrong, probiotic made for dogs
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Tuesday, 07 April, 2026, 08 : 00 AM [IST]
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New York, USA
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IFF has launched PureStrong, a new probiotic developed exclusively for canine digestive health. Many people consider their pet dogs part of the family. This shift is fuelling rapid growth in the $3.2 billion US pet supplement market. With nearly half of US pet owners having purchased or considering probiotics for their dogs, the company sets a new standard: pet-first science built specifically for canine biology.
Allyson Fish, senior vice president of health sciences for IFF, said, “PureStrong is sourced directly from the microbiome of healthy canines and designed to support how dogs actually live—how they eat, travel, age and adapt to change. That’s how IFF leads pet wellness: science-driven innovation that performs in the real world.”
This unique probiotic for dogs is part of Howaru Pet, IFF’s portfolio of canine and feline-specific probiotic strains backed by microbiome science, quality manufacturing and clinical evaluation. With decades of leadership in probiotics and bioscience, IFF is helping pet health brands move beyond trend-driven formulations toward precision wellness.
Unlike many probiotics on the market, it is built around one targeted strain of Limosilactobacillus reuteri, rather than blends of generic strains originally developed for humans or livestock. Because this strain comes directly from the canine microbiome, it is naturally equipped to survive, attach and compete in a dog’s gut. This focused, single-strain approach allows pet supplement brands to create low-dose, highly targeted products without unnecessary complexity, delivering effective support that aligns with the biological needs of dogs. The strain is designed for the formats pet parents already trust—including powders, capsules, tablets and sticks—while giving brands a clear point of differentiation in one of the fastest-growing categories in pet care.
Digestive health affects nearly every part of a dog’s daily life from comfort and hydration to nutrient absorption and immune health. Diet changes, travel, stress and aging can all disrupt a dog’s gut, often showing up in ways pet parents notice immediately, like stool quality and digestive upset. It is designed to support dogs through everyday moments that can challenge digestive health. In a controlled study of healthy dogs undergoing an abrupt diet change, dogs receiving it showed improved markers of digestive health and hydration and diet tolerance, resulting in firmer stools without constipation.
Danielle Rendina, senior scientist for IFF Pet Health, said, “Dogs experience change, just like we do from new food to new environments to new stages of life. PureStrong works with a dog’s natural microbiome to support digestion gently and effectively, helping pet parents care for their dogs in a way that feels informed, intentional and personal.”
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