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Italian Trade Agency unveils Italian Taste Lab at FHA 2026
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Friday, 24 April, 2026, 08 : 00 AM [IST]
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Singapore
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At the opening of this year's Food & Hospitality Asia (FHA), Southeast Asia's leading international food and hospitality trade event, the Italian Trade Agency Singapore (ITA) welcomes a strong Italian presence with over 100 Italian brands participating – marking the largest Italian and European representation at FHA.
A key highlight of this year's showcase is the Italian Taste Lab, an immersive culinary platform where ingredients from authentic Italian brands are brought to life through live cooking demonstrations by renowned Italian chefs in Singapore. This year's Italian Taste Lab will be kicked off with a live cooking demonstration led by Italian cuisine luminary and culinary educator chef David Marchiori. Carrying with him the essence of Italian cuisine: deep roots in regional traditions and a keen eye for innovation, the passionate personality tirelessly tells the story of Italy through his cuisine, an educator sharing its territory, seasons, and ingredients while bringing Italian excellence to the international stage.
The strong Italian participation at FHA 2026 reflects a strong demand for Italian food products in Singapore and the region.
In 2025, Italy ranked third among European countries exporting to Singapore in the wider food and beverage sector, with a total export value of 132 million euros, approximately 200 million Singapore dollars. Within the food sector alone, Italy recorded an export value of €96.8 million to Singapore, marking a 1.0% increase from 2024.
Giorgio Calveri, Italian Trade commissioner for Singapore and the Philippines, said, "Italy was also the first country to have its entire culinary tradition – including ingredient respect, intergenerational knowledge and rituals – officially honoured by UNESCO as an Intangible Cultural Heritage of Humanity in December 2025. We are especially proud to be here at FHA 2026, which remains the go-to event for food and beverage professionals in Singapore. As one of the main exhibiting countries and the largest contingent from the European Union, with over 100 Italian brands showcasing their products — many of them introducing their offerings to the Singaporean market for the first time. We are proud to provide a platform for these brands to connect with industry partners and bring more of the best Italian food products to the local market. The Italian presence at FHA 2026 is further strengthened by live culinary demonstrations at the Italian Taste Lab, celebrating the excellence of Italian ingredients and cuisine. With the continued support of Singaporeans, we look forward to expanding Italy's culinary and gastronomic footprint not only in Singapore, but across the wider Asian region as well."
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