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Reese's turns childhood lunch classics into limited-edition peanut butter cups
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Saturday, 18 April, 2026, 15 : 00 PM [IST]
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Pennsylvania, USA
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The Reese's brand is reviving iconic flavours that made childhood lunches memorable for its newest flavour mashup. Inspired by PB&J as well as marshmallow sandwiches of the past, it is introducing the new Marshmallow Cup and bringing back the Strawberry PB&J Cup, as limited-time offerings.
The flavours offer a playful, elevated take on classic combinations with a distinctly Reese's-style twist. The launch comes in response to strong consumer interest, with Strawberry PB&J returning to shelves by popular demand and Marshmallow debuting as one of the brand's most requested flavours on social media.
Melissa Blette, senior brand manager, Reese's, said, "Somewhere between childhood and adulthood, lunch lost its magic. Reese's is here to shake things up and bring the fun back with a bold, signature combination that is unmistakably Reese's. We took flavours people grew up loving and combined them with our iconic peanut butter cup, because if you're going to do lunch, you might as well do it the Reese's way."
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