|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Rich Products puts Innovation on display at IDDBA 2026
|
|
Friday, 05 June, 2026, 14 : 00 PM [IST]
|
|
New York, USA
|
Global, family-owned food company Rich Products is debuting an immersive new booth experience at the 2026 International Dairy Deli Bakery Association (IDDBA) trade show, taking place June 7 to 9 at the Orange County Convention Centre in Orlando, FL.
Designed to place attendees directly inside the world of Rich's innovation, booth #2850 will feature continuous live demonstrations and sampling across seven stations, as well as Rich's new Bettercreme and Buttrcreme icings that contain no colours from artificial sources – a significant move for retailers navigating the rapidly evolving natural colours landscape. Additionally, this is the first IDDBA show where Rich's will feature its iconic Pizzeria Uno brand, which the company acquired earlier this year through its acquisition of Great Kitchens Food Company.
Alvino Battistoni, senior vice president, in-store bakery & deli division, Rich Products, said, "IDDBA is where the industry comes together to discover what's next, and we're excited to showcase the full breadth of how Rich's is helping retailers innovate. From advancements in natural colour innovation and the growing role of beverages to new product concepts and menu solutions, we're laser focused on helping retailers stay one step ahead of evolving consumer expectations, unlocking new opportunities for growth."
|
|
|
|
|
|
|
|
|
|