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Unilever to acquire US Greens Supplement company Grüns
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Friday, 17 April, 2026, 15 : 00 PM [IST]
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London, England
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Unilever announced that it has signed an agreement to acquire Grüns, a fast-growing VMS company with a leading position in US Greens Supplement category. This marks another step in optimising Unilever’s portfolio towards premium and high growth spaces, with a stronger focus on Beauty & Wellbeing and US market.
Founded in 2023 by Chad Janis, it has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognising that the supplement industry’s biggest barrier wasn’t awareness, but adherence. In a short time, it has become one of the largest brands in US Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers.
Jostein Solheim, Unilever Wellbeing CEO, said, “We are thrilled to welcome Grüns into the Unilever family. As a leader and true innovator in the Greens Supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use. This combination of efficacy and experience is powerful, and together we see a significant opportunity to scale the brand within our Wellbeing business.”
Janis said, “Our customers are the reason Grüns exists, and this partnership is ultimately for them. With Unilever behind us, we can reach more people, move faster, and continue raising the bar on what an enjoyable daily wellness habit can be.”
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