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Wilde enters cracker aisle with first crackers made from chicken breast & cheese
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Monday, 01 June, 2026, 08 : 00 AM [IST]
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Kentucky, USA
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Wilde announced the launch of Wilde Protein Crackers - a breakthrough innovation that once again flips the traditional snack format on its head. Instead of starting with refined grains and adding protein powder, it builds its protein crackers with all-natural chicken breast, chicken bone broth, and real cheese. The result is an oven-baked cracker that delivers the nostalgic crunch and bold flavour snackers crave, with 12 grams of protein per serving - four times more protein than leading cheese cracker brands.
Designed to go head-to-head with legacy cheese crackers in taste and texture, its first cross-category innovation proves that whole-food protein can power even the most nostalgic, flavour-forward snack formats. It makes real chicken and aged cheese the base, not an add-on, reinforcing the brand's mission to end empty snacking by rebuilding everyday snacks with real, nutrient-dense ingredients you'd cook with.
Jason Wright, founder and CEO of Wilde, said, "Crackers haven't changed in decades. We rebuilt them with chicken breast as the #1 ingredient. You get the crunch, the flavour, the snack you remember. But the protein is real and it comes from food you'd cook with. No fillers, no protein powder, no compromise on what a cracker should taste like."
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