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Bebe Burp secures Rs 8 crore in Pre-Series A funding round from Gruhas
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Tuesday, 06 August, 2024, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Bebe Burp, a certified baby food brand from Mighty Steps Pvt. Ltd, has announced the successful closure of its latest Pre Series A funding round, securing Rs 8 crore from the venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with Collective Artists Network earlier this year. This substantial capital infusion marks a pivotal milestone for the company, setting the stage to propel the brand to new heights in the baby food industry and reinforcing its commitment to quality, safety, and nutrition.
Mothers struggle to find consistent, healthy, and tasty baby food options that have home-made quality. Store-bought porridges often contain harmful chemicals and preservatives. Recognising the lack of safe and healthy baby food options in the market, parents Shruti Tibrewal and Bharat Tibrewal, along with Chirag Gupta founded the company in 2018 with a vision to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating a reality from birth.
Utilising grandma's secret recipes, developed by expert nutritionists and chefs, the company prepares instant mixes, cookies, and snacks like multi-flavoured porridge mixes, 100% millet puffs, ragi cookies, organic jaggery powder, and more. These products harness the goodness of natural, high-quality ingredients sustainably sourced to provide optimal nourishment for children during their crucial growth stages. The company has successfully delivered smiles to over 1,50,000 mothers and counting, enhancing the well-being of children and setting a new standard in the baby food industry.
The company followed its principle of GIVES, which stands for Growth, Involvement, Visibility, Efficiency, and Stability to acquire this funding. The brand will utilise 60% of the fund for growth, 20% for operations, 10% for product development, and the remainder for team building for a coherent production. The fund will be channelled into diverse aspects of the business like expansive market growth, advanced product development, targeted marketing campaigns, strategic hiring and talent acquisition, groundbreaking innovation and R&D, and seamless technology integration.
It plans to allocate more resources to regions with higher market potential and strong competition to solidify its entry into the market. For a better RoI, the company’s focal point will be scalable marketing channels and expansion strategies to widen the reach across potential markets. The funding will also aid in technological innovation in the baby food sector in the form of improved packaging, tracking, and faster delivery methods, proving beneficial for both consumers and the business.
The baby food market is witnessing growth undercurrents with organic and natural product trends ensuing in the industry. Due to betterment in the standard of living with hyper-awareness regarding nutrition and a growing inclination towards organic foods, the next five years look healthy for the industry. It is estimated that by 2027, the industry will reach around US$109 billion, growing at a CAGR of 6.1% from 2021 to 2027. As for the Indian baby food market, it was valued at around US$6.5 billion in 2023. During the forecast period between 2024 and 30, the market is estimated to grow at a CAGR of about 14%. The company can capitalise on these trends due to its high-quality and organic baby food, and thereby, establish a dominant position in the market.
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