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MARKETING

Export brand Samaara Tea from the Jivraj family enters domestic market
Friday, 24 July, 2020, 14 : 00 PM [IST]
Our Bureau, Mumbai
With over three decades of serving a wide variety of tea, Samaara Tea from the Jivraj family enters the Indian market. The company is one of the leading Indian tea companies known for unique aroma and customary tea blend since pre-Independence.

Exported to over 25 countries so far worldwide such as USA, the UK, Canada, South Africa, Singapore, Kingdom of Saudi Arabia, Kingdom of Bahrain, Qatar and the UAE with sales of over Rs 7 crore in a span of three years, the brand is ready to enter the country where tea is enjoyed religiously. It has increased production by 30% to reach India audiences. Currently, its production capacity is 3 lakh kg and the brand aims to increase it to 5 lakh kg in next 6 months.

Initially started in Gujarat, the brand has a global footprint and offers a variety of teas such as black tea, green tea and tea bags. The quality and taste of the range is unparalleled. The premium quality tea stems from 100% pure Assam blend with the goodness of nature infused. Keeping the evolving consumer needs in mind, it keeps introducing new products and flavours.

With a turnover of over Rs 7 crore, the brand is entering a varied market like India and introducing its strong tea via online channels i.e., through our website, Amazon.in, Paytm, Flipkart, Seniority contrary to other players in the sector. The entire range of offerings will be available online on various platforms. The online market is the perfect solution to generate wider avenues for an everyday utility product such as tea.

Dheer Shah, CEO, Samaara Tea, quotes, "We are excited to enter our homeground via online channels. We are one of the first tea brands in India to have only an online presence. Although we are present in over 25 countries, we are entering a diverse market of India and are extremely excited to see how things unfold. We cater to both the tea and coffee drinking generations with our strong purest tea. Our premium tea range includes premixes, tea leaves, green tea, tea bags, etc. Our goal is to provide a beautiful symphony of flavours and textures to the tea lovers globally. Samaara tea has the perfect fusion of age-old traditions that are infused with contemporary taste and strong colour. The packaging also helps in retaining the aroma of tea. We hope that our range which is available on our website & Amazon will make shopping for tea accessible, simply through a touch of a button."
 
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