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MEAT & SEAFOOD

Number of fish oil products with MSC’s blue ecolabel grows to 650-plus
Friday, 29 March, 2019, 15 : 00 PM [IST]
Geneva
The number of fish oil products carrying the blue ecolabel by MSC (the Marine Stewardship Council) has grown to over 650. Consumers now have an unprecedented choice of fish oil supplements derived from certified sustainable fisheries.

Supplements and oils are an important area of growth for MSC. MSC-labelled fish oil supplements are sold in over 30 countries globally, these supplements are registered under 51 different licence holders.

All over Europe, there is a growing awareness for environmental protection and sustainability. A rapidly-increasing number of consumers are asking for sustainable seafood.

At the same time, Europe is facing a growing consumer demand for supplements based on Omega-3 rich fish oils. It is important to ensure that the fish and krill needed for these products are caught sustainably and without causing irreparable harm to the marine environment.

For many, eating certified sustainable fish, as a part of a balanced diet, is an effective way of ensuring that people receive the nutrients, protein and oils they need. But there is also a growing preference to supplement diets with fish-based products in the form of Omega-3-rich fish oils.

The importance of traceability
These supplements provide the health benefits of eating fish in a convenient form which can be taken daily. However, with the raw materials often coming from the species at the bottom of the food chain, such as sardines, anchovies and krill, it is also important to ensure that they are being caught sustainably and without harming the marine environment.

Hege Holter Brekke, chief executive officer, Orkla Health, said, “The MSC plays an important role in contributing to sustainable fishing practices. Adding the blue MSC label to all bottles of Möller’s Omega-3 cod liver oil gives us the opportunity to proudly tell the story of sustainability and provenance of this 160-year old brand.”

The fish in these supplement products can be traced back to MSC-certified fisheries which have been independently assessed to meet the world’s most credible and widely-recognised standard for sustainable wild fishing. These fisheries are well managed, minimise their impacts on the environment and fish sustainably, so that seafood supplies are safeguarded for future generations.

MSC’s stand at Vitafoods Europe 2019
For the first time, MSC will have a stand at the Omega-3 Resource Centre at Vitafoods Europe 2019, slated to take place in Geneva between May 7 and 9, 2019.

It will also host a session, titled Sustainable Marine Supplements: Why We Should Care and How it is Done, at the Omega-3 Centre between 4.20-5.05pm on May 7. While the speakers will represent Möller’s, the GoodFish Foundation and MSC, the session will be moderated by GOED.
 
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