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NEW LAUNCHES

Cadbury Choclairs Gold launches variant Cadbury Choclairs Gold Coffee
Saturday, 25 July, 2020, 16 : 00 PM [IST]
Our Bureau, Mumbai
Cadbury Choclairs Gold, the quintessential centre-filled éclair candy of India launched the all-new indulgent variant Cadbury Choclairs Gold Coffee. This latest innovation is the brand’s first-ever foray into flavourism bringing together the signature Cadbury taste and the essence of real medium Arabica Coffee powder to offer its consumers #CoffeeKaMeethaBomb. With consumers being home-bound and looking for unique eat experiences, the new product will help in further strengthening the brand’s at home sweet consumption portfolio which will be driven at the back of large pack sales in emerging channels.

Commenting on the launch, Inderpreet Singh, associate director, marketing (gum, candy and beverages), Mondelez India, said, “The journey of Cadbury Choclairs Gold has been anchored on the bedrock of a strong brand foundation of being the go-to small treat for consumers steeped in the heritage of taste and love that is Cadbury. Cadbury Choclairs Gold Coffee is our first foray into flavourism to help our consumers indulge with yet another sweet treat in the comfort of their homes. With the irresistible combination of coffee and chocolate at its heart, we are confident that this innovation will further consolidate our position in the in-home snacking segment while making the consumer's experience with the brand much more enjoyable.”

Ever since its launch in 1971, Cadbury Choclairs or Cadbury Eclairs as it was then known as - has led the category in defining the gold standard for consumers by offering the perfect Cadbury taste in the Éclair candy format. The premium variant, Cadbury Choclairs Gold was launched in 2015 at Rs 2 per unit out of the same strategic imperative. It has been since strengthening the company’s relevance on key occasions like birthdays and by focussing on emerging channels. With the launch of the newest innovation, the company aims to further strengthen their foothold in the market by providing consumers with yet another delicious treat to snack on.

Priced at Rs 116 for a pack of 60 units and Rs 200 for a pack of 115 units, the product is available at all modern trade, traditional trade and e-commerce platforms.
 
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