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Chandon India launches an evolved new brand design and an inclusive brand voice
Monday, 05 April, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
Seven years after making its debut in India, Chandon, LVMH’s sparkling-wine Maison, launches a refreshed brand identity, for the first time since its inception, with beautifully updated packaging that is equally as exquisite as the liquid within. 

The brand's innovative new visual identity pays tribute to the its expansive winery community with its iconic seven point 'star,' representative of six globally renowned wineries - across Argentina, Brazil, California, Australia, China and India - and of its pioneering spirit always on  a quest to unveil a world of possibilities. The mark celebrates the brand's premium position as the world's largest sparkling wine estate with 1400Ha solely dedicated to growing grape varieties dedicated to bubbles.

Kaushal Khairnar, Chandon India Winemaker, said, “The pioneering spirit has been embedded within the Chandon DNA since the birth of our Argentinean winery, in 1959. Since then, we continue to discover new methods and terroirs in the most unexpected lands to keep our sparkling wines at the top of the category – and this new visual identity is a representation of that. As a connection of global wineries, we are dedicated to this time-honored craft worldwide.”

The brand’s dynamic new look and feel mirrors the values while simultaneously delighting loyal consumers and attracting adventurous new shoppers with its eye-catching vertical design.

Sibylle Scherer, global president, Chandon, said, “The launch of our new brand identity heralds a new era at Chandon, that is a direct reflection of the values we defend and protect – courage, collaboration and inspiration. Since 1959, we have never stopped. We are always pioneering, searching for unexpected lands, always innovating our techniques to delight our customers. Today, we are a happy and diverse community of explorers with winemakers of 7 nationalities across 6 countries spanning 4 continents. We are proud of how our brand has been evolving in the last 60 years and confident of its upcoming journey especially in India."
 
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