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Gritzo launches Marvel-inspired SuperMilk range for children
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Friday, 06 February, 2026, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Gritzo, India’s only personalised nutrition brand for children founded by the team behind HealthKart, has launched a special-edition Marvel-branded SuperMilk range, bringing together the excitement of iconic superheroes and everyday nutrition for growing children.
Introduced on February 4, 2025, the new collection features eight products inspired by fan-favourite Marvel characters Iron Man and Black Panther. Designed specifically for children and teens, the range combines great taste with essential nutrition, supporting kids as they power through daily activities, learning and play.
Inspired by Marvel’s epic storytelling and Gritzo’s science-led nutrition philosophy, the SuperMilk range aims to make nutrition more engaging and relatable for young consumers. In addition to the nutrition products, Gritzo has also launched official Marvel-themed accessories, including Iron Man and Black Panther sippers and keychains. Select SuperMilk packs further include Marvel-inspired stickers and badges, adding a collectible element to the experience.
Commenting on the launch, Sushant Kotian, brand head, Gritzo, said the collection celebrates confidence, self-expression and resilience in children. He added that while Gritzo continues to offer trusted nutrition solutions for parents, the Marvel collaboration introduces a layer of inspiration and fun that children can naturally connect with.
The launch reflects a broader shift in the children’s nutrition segment, moving beyond basic functional benefits to create products that are both meaningful and exciting. By blending popular superhero fandom with daily nutrition, Gritzo aims to transform routine consumption into an enjoyable moment for kids.
The Marvel-inspired Gritzo SuperMilk range is currently available on the Gritzo website and Amazon, with prices starting at Rs 649. With this launch, Gritzo strengthens its focus on personalised, child-friendly nutrition while tapping into the growing influence of character-led branding in the Indian FMCG and nutrition space.
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