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Liquid I.V. expands its Hydration Portfolio launch of sugar-free range
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Monday, 15 June, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Following its successful India debut last year, Liquid I.V., has announced the launch of Liquid I.V. Sugar-Free in India. Unveiled by Hindustan Unilever Limited, the new launch marks the next step in the brand’s mission to redefine hydration for modern Indian consumers through science-backed, functional wellness solutions.
As wellness-led lifestyles continue to shape consumer choices, it has been developed for consumers seeking cleaner, smarter hydration solutions without compromising on performance or taste. The launch further strengthens the brand’s growing presence in India’s rapidly evolving functional beverage space.
Guntas Randhawa, head of Liquid I.V., India, said, "The wellness and hydration category in India is evolving rapidly, driven by consumers who are increasingly prioritising informed choices, functional benefits, and cleaner formulations. The launch of Liquid I.V. Sugar-Free reflects our commitment to expand the category with solutions that address emerging consumer needs while broadening access to science-backed hydration. As we continue to build the brand in India, this launch represents an important step in strengthening our portfolio and driving long-term growth within the wellness space."
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