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Nagpur’s LB Consumer Goods relaunches Ray Cooking Spray, enters FMCG
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Saturday, 12 May, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Ray Cooking Spray has been relaunched by the Nagpur-based LB Consumer Goods Pvt Ltd, marking the group’s entry into the growing fast-moving consumer goods (FMCG) industry. The unique selling proposition (USP) of the product is that it offers an optimum amount of oil through a spray nozzle for cooking purposes. This helps in cutting down the excess oil in the diet, without sacrificing on the taste.
Ray Cooking Spray, in its new avatar, is even better than before. While the earlier version contained propellants and emulsifiers, this time all preservatives have been removed, so that the customer gets pure refined oil.
At the same time, the nozzle design has also been revamped, making it leak proof and unmovable. This helps to secure the oil and manage its use in a better manner.
The tin can has been replaced with a high-quality food-grade aluminium can. This is the first time in India that clean aerosol technology is being used without any gases or propellants. Ray Cooking Spray now sprays pure refined oil in a continuous stream without any propellants or gases or emulsifiers for thinning.
Indian cuisine utilises plenty of oil, no matter which part of India the dish originates from. While this diet was essential for people in earlier times, as their lifestyle included intense physical activities like farming, the lifestyles of Indians today do not warrant the same usage of oil in preparing the food. It is due to this factor that India now faces a huge diabetic, hypertension and obesity burden.
Cooking sprays are commonly used worldwide and are helpful in restricting the amount of fats in the diet. With this relaunch, efforts will be made to raise awareness about the benefits of cooking sprays and how they can be instrumental in helping people achieve their fitness goals.
This logic has been tested and approved by certified laboratories that have found that using cooking sprays with their unique dispensing mechanisms enables people to cut down on their oil consumption by up to 10 times.
Each 200ml can of Ray Cooking Spray equals to 2.4 litre of regular cooking oil, which means with the use of Ray Cooking Spray, oil consumption in daily food is reduced by 10 times and reducing fat content up to 80 per cent.
This is because the dispensing mechanism breaks the thick and viscous drops of oil into very fine particles and covers the entire cooking pan, adequate for cooking food.
It is important to highlight that more oil does not mean that the food will be tastier. It just means that the excess oil will be floating around in your dish and has higher chances of causing atherosclerosis, that is, a build-up of fat in your blood vessels.
Ray Cooking Spray also makes it easier to grease the utensils for baking purposes. One spray of Ray Cooking Spray does the same job that a pat of butter, or one or two tablespoons of oil, would do.
The spray would be available in four variants (rice bran, olive, groundnut and sunflower). The product is available in Mumbai, Pune, Bangalore, Nagpur, Hyderabad, Delhi and the National Capital Region (NCR), Chandigarh and Ahmedabad, and on all leading e-commerce platforms. In the later phase, the product’s markets would be expanded to rest of the country.
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