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Nestlé Ceregrow launches Ceregrow Grain Selection inspired by traditional ingredients
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Friday, 16 September, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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In line with Nestlé India’s commitment to innovate by unlocking the power of food, Nestlé Ceregrow has expanded its portfolio with the launch of a new sub brand, Ceregrow Grain Selection. Inspired by traditional ingredients, the 1st product being launched in this range is a nutritious cereal for toddlers made from ragi, mixed fruits and ghee.
Commenting on the launch, Vineet Singh, head, Nutrition Business, Nestlé India, said, “After the pandemic, parents are increasingly looking for ways to integrate traditional ingredients and recipes into their children’s diets, along with the confidence of assured nutrition. Nestlé Ceregrow Multigrain Cereals with Milk and Fruit, has been one of our most successful launches in the recent past with the promise of ‘Full Nutrition, Full Assurance (Poora Poshan, Poori Tasalli)’. We believe that the all-new Ceregrow Grain Selection Ragi mixed fruits and ghee, will help mothers incorporate traditional ingredients in their toddler’s diet in a nutritious and tasty form.”
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