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Pahadi Story launches ‘The Truth Campaign’
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Friday, 19 June, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Pahadi Story unveiled ‘The Truth Campaign’, an initiative built around the public release of independent laboratory findings for Truth Batch 01, its first-ever product release. The campaign begins with evidence—placing laboratory analysis, traceability and transparency at the centre of the conversation.
As part of the initiative, it commissioned independent testing through laboratories in India and Germany, including Intertek and Bruker, to better understand the authenticity, composition and quality of the harvest sourced from forest ecosystems in Champawat, Uttarakhand. The findings are now being made publicly available for consumers to review before making a purchase decision.
Pravin Shah, founder, Big Brand Theory and The Pahadi Story, said, “Most products are introduced with promises. We chose to begin with questions. What exactly is inside the jar? Where does it come from? Can its story be independently verified? The answers came through the laboratory findings, and ‘The Truth Campaign’ is our way of sharing those answers openly before asking consumers to place their trust in us. If transparency is important, it should begin before the purchase, not after it.”
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