|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Rama Group launches Rasvi at Rama World
|
|
Monday, 27 April, 2026, 12 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Rasvi has announced the launch of its first flagship experience centre at Rama World, marking its entry into ‘The Neighbourhood’, a vibrant open-air food street. The space brings together a curated mix of vegetarian street-style dining formats, positioning itself as a lively multi-cuisine destination in Raipur.
Positioned beyond the conventional sweet shop model, it has been developed as a design-led retail concept that reflects evolving consumer expectations around indulgence and purchase experience. The space is designed to deliver a more elevated retail experience, with high-end interiors, boutique-style product displays, and a strong focus on premium packaging aesthetics, reflecting international standards in both retail design and presentation.
The experience centre offers a curated selection across confectionery and desserts, including couverture chocolates, Indian fusion sweets, and heritage mithai, along with pâtisserie, desserts, and café-style beverages. The offering reflects a blend of both traditional and contemporary preferences in a seamless manner.
It places a strong emphasis on gifting, offering a curated range of festive hampers, wedding collections, corporate gift boxes, and bespoke chocolate assortments. Each product is thoughtfully designed, with a focus on premium packaging and presentation, ensuring it feels complete and ready for every occasion. The range is tailored to meet diverse gifting needs, from personal celebrations to large-scale corporate requirements
Prakhar Agrawal, director, Rama Group, said, “Rama World has been envisioned as a well-rounded destination that brings together high-quality retail and experience-led offerings. ‘The Neighbourhood’ is an extension of this vision, designed to create a vibrant, curated food ecosystem and Rasvi adds a differentiated category, bringing a more premium and structured approach to confectionery and gifting, in line with the broader shift in consumer behaviour towards more curated, design-led, and experience-driven choices. It contributes to the evolution of Raipur’s by strengthening the retail landscape.”
|
|
|
|
|
|
|
|
|
|