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The Baker’s Dozen launches flagship store ‘The House of Sourdough’ in Bengaluru
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Wednesday, 15 September, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The iconic artisan Indian bakery brand ‘The Baker’s Dozen’ by Aditi Handa and Sneh Jain treats the city of Bengaluru with India's first ‘The House of Sourdough’. Exclusively conceptualised by Handa to showcase the largest range of scrumptious sourdough loaves in the country, this concept will double as a sourdough knowledge library, flagship store and baking experience.
Living by the philosophy that bread is their God, each baker celebrates the subtle fermentation of dough that creates magic. Consistently boosting the popularity of the humble Indian sourdough, Handa and Jain, have created a permanent place in our hearts for their artisan bakes, and especially for their versatile, preservative free and uniquely local sourdough loaves.
To further celebrate this joyous journey, the brand will continue to create significant awareness for the handcrafted sourdough loaves with their upcoming Bengaluru homage venue.
Expressing excitement about the launch, Handa said, “We have been planning ‘The House of Sourdough’ for quite a long time and while being well aware of Bengaluru’s taste palette and its zest for lip-smacking yet functional food, this seemed to be the perfect place to begin with. It was my objective for 2021 to treat the city’s bread lovers with what they desired, which is now coming close to being fulfilled.”
Jain said, “The launch of ‘The House of Sourdough’ in Bengaluru is extremely special to our hearts, especially since the ethos of our brand perfectly marries the ethos of the city. We seek to introduce a location for Bangaloreans where they can enjoy a treat while having a warm conversation as well as a place to learn about artisan products and be inspired to start their own journey like Aditi and I did in 2013.”
It has an interactive wall where visitors can get a wonderful sensory experience of selecting hand-picked ingredients, observing mixing and shaping of the dough, the process of baking and finally tasting the delicious loaves with various accompaniments.
It is also designed to serve as a platform for an unique initiative, 'Friends of TBD' - which will celebrate the city’s love for startups by showcasing their products at the store. Handa said, “Sneh and I have been lucky to get a lot of support on our journey and we feel it is now our responsibility to do the same for other budding entrepreneurs. The Friends of TBD will be a platform for like-minded F&B brands to showcase and sell their products with no burdensome expenses such as listing charges, selling expenses.”
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