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Twinings India refreshes its iconic identity with elegant new packaging
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Friday, 19 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Twinings, one of the world’s oldest and most respected tea houses, has unveiled refreshed packaging for its products in India, marking a significant milestone in the brand’s 300-year legacy. The new packaging signals a new chapter in Twinings’ journey one that blends its rich British heritage with a contemporary design language created for today’s global and discerning consumers.
Rooted in centuries of tea expertise, innovation and craftsmanship, the updated packaging reflects the brand’s evolution while staying true to its enduring promise of quality, flavour and consistency. Designed to enhance shelf appeal, the new look also makes it easier for consumers to navigate the portfolio, with clearer information on tea origins, flavour profiles and sensory notes, offering a more seamless and engaging shopping experience.
The launch was made especially meaningful by the presence of Stephen Twining, tenth-generation member of the Twining family and Master Blender, underscoring the brand’s deep-rooted legacy and its long-term commitment to the Indian market.
In India, Twinings offers a curated range of its most popular blends, including English Breakfast, Earl Grey, Pure Green Tea, Chamomile, Lemon & Ginger, and Assam Second Flush CTC. For tea lovers who view tea as a mindful ritual, the brand also presents its ultra-premium Orthodox loose-leaf teas Assam Second Flush, Whole Green Leaf and Darjeeling now housed in packaging that reflects their artisanal character and depth.
While the packaging has evolved, Twinings’ uncompromising standards remain unchanged. Every blend is crafted by expert master blenders and herbalists and tasted multiple times from bush to shelf to ensure the perfect balance, aroma and consistency. Today, Twinings teas are enjoyed in over 120 countries, delivering moments of comfort, energy and calm across cultures.
Beyond its products, Twinings continues to champion responsible sourcing through its ‘Sourced With Care’ programme, working closely with rainforest alliance certified farms and the ethical tea partnership to support farming communities and promote sustainable practices. As Twinings strengthens its presence in India, the refreshed packaging beautifully reflects a brand where heritage meets modernity, and every cup celebrates craftsmanship.
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