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Vadilal taps into Gen Z’s love for experimentation with ‘IceCreamWaliSituationship’
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Thursday, 30 April, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Vadilal Industries launches its latest campaign, ‘IceCreamWaliSituationship’, and two delicious new flavours - Café Mocha and Pista Kunafa. With this launch, the brand continues to build on its focus on innovation by introducing globally inspired flavours for Indian consumers.
The campaign is rooted in the evolving preferences of Gen Z, who are increasingly open to experimenting with new flavours and moving between tastes rather than sticking to just one. This shift is driven by greater exposure to global cuisines, the rise of café culture, and social media–led discovery, all of which are reshaping how young consumers approach indulgence.
Himanshu Kanwar, CEO, Vadilal Industries, said, “At Vadilal, our innovation is guided by evolving consumer tastes. With Café Mocha and Pista Kunafa, we’re not just introducing new flavours - we’re expanding how consumers experience indulgence. These globally inspired offerings reflect Gen Z’s growing preference for experimentation, while staying true to what matters most: great taste.”
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