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67% Indians prefer makhana and dry fruits as the go-to healthy snacks: Farmley Healthy Snacking Report
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Thursday, 11 July, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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In its bid to examine the evolving consumption trends in India, Farmley, the leading wholesome snacking specialist, unveiled first-of-its-kind Healthy Snacking Report 2024 at the first Indian Healthy Snacking Summit held in the National Capital. Mapping the ever-evolving consumer trends and factors driving the growth of healthy snacking in India, the wholesome consumer trend report highlights that a majority of Indians want to make the switch to healthy snacking, marking a pivotal shift towards conscious consumption. However, 58% of those surveyed have highlighted high retail costs as a barrier to switching.
Makhanas and dry fruits have emerged as stars in the healthy snacking segment, with 67% reaching out for a bowl of these nutrient powerhouses. In a true testament to the growing popularity of makhanas in India, 59% millennials called it their trusted snack, followed by Gen Z (49%) and Gen X (47%), indicating its popularity across people of all ages. Additionally, over 70% revealed that their favourite time to snack was with their evening cup of tea/coffee.
The report was created through a detailed survey of 6,000+ people across India, including representatives from all age groups — boomers, Gen X, millennials and Gen Z.
Akash Sharma, co-founder, Farmley, said, “Through the Healthy Snacking Report, the aim is to map the constantly evolving tastes and preferences cutting across age groups, regions and professions. The future of snacking in India hinges on striking a balance. Consumers crave deliciousness, prioritize health and are increasingly mindful of the environment, too. India’s next big snacking revolution is fuelled by taste, health and a nation of discerning empowered snackers.”
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