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“Breakfast cereals sold at discount in Malaysia,” states Ken Research
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Thursday, 13 July, 2017, 08 : 00 AM [IST]
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Kuala Lumpur
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Breakfast cereals, which are not considered a necessary item in Malaysia, are sold at discounts, so the sales of the companies making them increase. This was stated by a Ken Research report titled Breakfast Cereals in Malaysia.
Other breakfast meals such as cakes, bread and pastries are considered relatively cheaper than cereals by the consumers, as they have become price-conscious.Therefore, there is a tendency among the consumers to buy breakfast cereals only when they can get it at a discounted price.
In addition, the primary focus of breakfast cereals is on children, who have a weak purchasing power. This limits the growth rate of the industry.
The traditional breakfast in Malaysia is either steamed rice mixed with an egg and cucumber-onion relish or puffed bread with curry.
Breakfast cereals have started making their way intoMalaysian homes, and have a huge potential to grow.
The diet patterns of western countries are now being widely adopted by people in the country, which boosts the sales of breakfast cereals.
The higher disposable incomesof the people have increased the consumption of cereals. They are very easy to prepare and are a healthier alternative, so the urban population has been increasingly shifting towards consuming cereals.
They contain high fibre content, are low in calories and are good for weight loss. Many new variants for infants are now present in the breakfast cereal market, which contain high nutritional value and are becoming popular.
Cereal Partners Worldwide is one of the leading companies in the breakfast cereal market, and has been able to capture the largest market share in the industry.
The company, a joint venture between Nestle and General Mills, provides a variety of breakfast cerealsand flakes for the children.
It has been undertaking aggressive marketing campaigns, which have now made Cereal Partners Worldwidea well-known name in Malaysian households.
The company’s campaigns have been encouraging the people to take care of their health and eat healthy food.
In the Malaysian food industry, the most commonly used and effective distribution channels are hypermarkets and supermarkets, and the companies have been fully utilising these channels.
One of the key strategies to expand the cereal market will be to make the consumers aware of the benefits of breakfast cereals and gain their acceptance by educating them.
The right marketing of the products can have a huge impact on the sales and can increase revenues.
Breakfast cereals are considered healthy, and the market is expected to grow, as consumers are likely to consume more of these products.
The discounts on cereals will continue in order to encourage sales. Breakfast cereals are quick and very easy to make and are fit for the fast-paced lifestyles of the people, thereby showing growth opportunity.
The instant breakfast cereals offered by various companies are very convenient, as some of them can be prepared just by adding hot water.
They are increasingly being adopted by the service class as well as students who are short of time.
The key topics covered in the report are the Malaysia breakfast cereal market research report, the Malaysia breakfast cereal market size, the Malaysia breakfast cereal market, the Malaysia breakfast cereal trade market, the Malaysia breakfast cereal retail market, the Malaysia breakfast cereal production output, the Malaysia breakfast cereal import volume, the Malaysia breakfast cereal export volume, the Malaysia breakfast cereal market future outlook, the Malaysia breakfast cereal market competition and online sales of cereals in Malaysia.
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