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Myprotein celebrates Valentine’s Day with unique campaign on wellness
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Thursday, 11 February, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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February is a month dedicated to love, and Myprotein is taking this opportunity to celebrate Valentine’s Day by giving it a unique wellness-themed spin. The company is calling out to all their loyal patrons to ‘Be Your Own Valentine First’ with this month’s special campaign.
Where Valentine’s day is nearly always seen as a special day for couples in love, the company wants to shift the narrative this year by focusing on the fact that we must learn to love ourselves first and foremost, before sharing this love with partners and the world at large. And to do so, we must break away from our bad habits and embrace a better lifestyle so that our healthier, younger, newer self can emerge.
Since the public always looks to leaders of the field for inspiration, the company too will be working with their ambassadors and influencers to spread this message of loving oneself through innovative ‘Love At First Scoop’ videos. The company will use this opportunity to talk about where they first discovered their love for health and fitness - be it at the gym, on a sports field, playground or even a stage. Under the hashtag #breakupstories, they will also tell followers how they put a stop to their unhealthy old lifestyles, eating habits, disorders and other issues.
As a further incentive to get customers on the path to wellness, the company’s website will be hosting a special Valentine’s day sale from February 12 to 14, where buyers can avail a whopping 29 per cent discount on purchases above Rs 6,000. Also available for purchase will be the newly launched High Protein Bar, which combines high nutrition with delicious taste. Packing in 30g of protein and 23g of carbs, this high-fibre low-sugar snack is a perfect post-workout pick-me-up.
Talking about the campaign, Renuka Dogra, brand head, Myprotein-India, said, “Myprotein wants to bring a new twist to this Valentine’s day. We want to talk about how investing in and loving yourself first is the key to true happiness and finding one’s real love in life.”
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