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Unveiling Turkish hazelnuts in India: To delight health-conscious consumers
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Friday, 30 August, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Turkish Hazelnuts, celebrated as the ‘miracle nut,’ have been officially launched with a comprehensive four-year campaign in India by the Turkish Hazelnut Exporters Associations. The unveiling took place at the Turkish Embassy, New Delhi, in partnership with the Nuts and Dry Fruits Council of India (NDFCI), in the presence of Firat Sunel, Turkish ambassador, Hasan Osman Sabir, chairman at the Blacksea Hazelnut and Hazelnut Products Exporters Association, Gunjan Jain, president at Nuts and Dry Fruits Council of India (NDFCI), along with other dignitaries.
This exciting collaboration marks a significant milestone for both Turkish Hazelnuts and the Indian nuts and dry fruits market. The aim of the launch is to introduce Turkish Hazelnut, a nutritious and versatile ingredient, as well as a healthy snack, enhancing both taste and quality in a range of culinary creations across India.
With a rich heritage in hazelnut cultivation, Türkiye produces 65% of the world’s hazelnuts. This efficiency is attributed to traditional methods and techniques that preserve the flavour and nutritional value of the nuts. Centuries of experience in hazelnut processing ensure high quality, with processing facilities meeting the strictest international food safety standards to deliver the finest product globally.
Sunel said, “The launch of Turkish hazelnuts, in the Indian market marks a significant milestone in the partnership between Türkiye and India. Our hazelnuts are not only a testament to Türkiye’s rich agricultural heritage but also to our commitment to quality and tradition. This initiative highlights the strengthening bilateral relations and opens exciting opportunities for further collaboration in the food and culinary sectors.”
Sabir said, “We are thrilled to bring the miracle nut to India, a market that appreciates quality and flavour. Turkish Hazelnuts, have been enjoyed world over for thousands of years. We believe Indian consumers will embrace our hazelnuts for their exceptional taste and versatility. We are noticing a significant increase in demand compared to last year, with more people incorporating Turkish hazelnuts into their confectionery items. This trend is promising for Turkish hazelnuts, and we believe that India will become one of the top consumers in the next 10 years, as the country's culture is well-suited for this growth.”
The Turkish hazelnuts are best known for their sweet, exotic flavour and distinctive texture, but they feature a robust nutritional profile by offering optimal energy density, vitamins, dietary fibre and monounsaturated fats. They are also a naturally cholesterol-free food and are an excellent addition to a healthy, balanced diet. These nuts, packed with essential vitamins, minerals, and healthy fats, offer a satisfying and nutritious alternative to traditional snack options.
Gunjan Jain, president, Nuts and Dry Fruits Council of India (NDFCI), said, “We are excited to partner with Turkish Hazelnut Exporters Associations for the launch of Turkish Hazelnut in India. The demand for premium nuts is on the rise and these miracle nuts are poised to meet this demand. The addition of these high-quality nuts will not only diversify the range of nuts available to consumers but also significantly boost the Indian economy. Our commitment is to bring the finest quality nuts and dry fruits to the Indian market. Their rich nutritional profile and versatility as a key ingredient in various culinary dishes will undoubtedly enhance the culinary landscape in India.”
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