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bigbasket launches five variants of cold-pressed oils under GoodDiet range
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Wednesday, 09 May, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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bigbasket, India’s largest online supermarket, has launched five variants of cold-pressed oils under its GoodDiet range. These include sunflower, safflower, peanut, coconut and sesame.
An addition to the company’s healthy offerings, this range is apt for Indian consumers who do not wish to compromise on taste.
Extracted using non-heating methods, these oils not only retain the natural aromas and flavours of their sources, but are also high on nutritional value.
Cold-pressed oils are extracted by pressing the seeds or nuts in chemical-free wood mills. They are devoid of any preservatives and contain good quantities of antioxidants.
Be it for cooking or skin care, cold-pressed oils give better health outcomes when compared to regular oils.
Vishal Das, national category head, bigbasket, said, “In the last few years, awareness about the nutritional value and health benefits of cold-pressed oils has increased and perceptions are also changing.”
“This, and the fact that bigbasket has always put customer health on top of all its initiatives, are some reasons behind the launch of yet another healthy range of products,” he added.
“Cold-pressed oils exclude the harmful solvent residues that are present in refined oils extracted using heating methods,” Das said.
“This category follows the success of our GoodDiet range of healthy snacks and ready-to-eat foods, which are already a hit with bigbasketeers across the country,” he added.
bigbasket’s GoodDiet range comprises ready-to-cook mixes – many of them millet-based, roasted snacks and superfoods.
The superfoods include a variety of seeds from buckwheat to quinoa. This new offering of GoodDiet cold pressed oils by bigbasket not only retains the natural flavours, but also gives a healthier twist to cooking and snacking.
bigbasket is creating milestones in the online grocery market. Established in December 2011 in Bengaluru, the start-up has set world-class processes to create a large consumer facing business.
Its operations have expanded to 25 cities in India, and it now caters to over 1.8 million customer orders per month, to a registered customer base of over eight million. The company’s turnover in the year 2016-17 was over Rs 1,400 crore (approximately $220 million).
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