Thursday, January 23, 2020


NatureFresh Professional engages with bakers at Bakery Business Expo ’19
Monday, 22 July, 2019, 13 : 00 PM [IST]
Our Bureau, New Delhi
NatureFresh Professional, the fastest-growing national brand of bakery shortenings and margarines from Cargill’s oils business in India, engaged with customers and bakers through various baking sessions at the Bakery Business Expo 2019, which took place at Hyderabad’s Hitex Exhibition Centre over a three-day period recently.

Its kiosk was based on the European cafe theme. To make its more interesting, the brand organised various baking sessions for the visitors, each day, ranging from identifying a premium bakery fat and choosing the right flour for bakery products to baking premium exotic bakery cookies.

Apart from the insightful bakery sessions, there was a wide range of healthy, trending, commercially viable recipes and Danish recipes, at the stall.

Famous bakers like MRA Bakery, Kerala, Karachi Bakery, Hyderabad, and Pista House, Hyderabad, visited the stall and appreciated the recipes displayed. Also, customers were enticed by the taste of the baked products, all made using NatureFresh Professional Lite.

The brand witnessed continuous enquiries about NatureFresh Professional Lite available in 1kg. For the first time, ever, the brand invited the popular bakers of Hyderabad over for dinner, to engage with them after the Expo.

This interactive dinner helped the brand to understand their requirements and interests, providing them with complete technical solutions, aimed at helping their business reach newer heights.

Speaking on the occasion, Subin Sivan, marketing head, Cargill’s Oils business in India, stated, “NatureFresh Professional is an important brand in Cargill's portfolio catering for bakers across the country.”

“Bakery Business Expo 2019 works as an ideal platform for us to engage with customers and various bakers while sharing knowledge about the new trends in the baking industry. As a brand, we look forward to such platforms for direct customer engagement and knowledge-sharing,” he added.
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