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Godrej Yummiez and Stovekraft’s Pigeon air fryers team-up to bust kitchen myths with nationwide awareness campaign
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Thursday, 15 January, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Godrej Yummiez and Stovekraft, through its Pigeon Air Fryers, have come together to launch a digital awareness campaign aimed at reshaping perceptions around modern cooking with air fryers. Here the STTEM 2.0 Snacking report by Godrej Yummiez shows that over half of Indians now consider frozen snacks safe, signalling a clear shift in trust. Similarly, Air fryers are often doubted but they actually make cooking healthier by cutting down oil usage, which reduces fat and calorie intake without compromising taste or texture. They also help retain nutrients better than deep frying and minimize kitchen mess. Quick, easy, and health-friendly, air fryers make warm, familiar meals possible even on the busiest days, perfectly complementing frozen foods.
People are cooking less not by choice, but because their days are packed. Longer work hours and late evenings have become routine, and many homes now look for quicker ways to manage meals. Addressing long-standing misconceptions around frozen foods and air fryers in Indian households, moms across the nation received curated kits with a Pigeon Air Fryer and a selection of Godrej Yummiez frozen snacks, incorporating them into their daily routines from kids’ lunchboxes and after-school bites to late-night cravings and small hosting moments.
“We focus on making everyday cooking easier and more reliable for modern homes. Convenience, nutrition, and taste should go hand in hand, and that is what guides our approach to innovation. Collaborations like the one with Pigeon showcase how frozen foods and air fryers can work together seamlessly, helping families manage busy routines while ensuring meals remain satisfying and wholesome”, said Anushree Dewen, Head of Marketing and Innovation, Godrej Foods.
Amitabh Bhatia, Head of Marketing, Stovekraft Ltd, the company that manufactures Pigeon Kitchen Appliances added, “Air fryers are moving beyond being seen as occasional gadgets to becoming meaningful cooking tools in Indian homes. As a brand deeply rooted in Indian kitchens, we see this as an opportunity to lead the shift towards smarter, more balanced cooking choices. Our focus with air fryers is to make healthier cooking feel intuitive, familiar and achievable for everyday Indian homes.”
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