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SNACKS & CONFECTIONERY

Dunkin’ Donuts eliminates artificial dyes from donuts in United States
Saturday, 06 January, 2018, 08 : 00 AM [IST]
Canton
Dunkin’ Donuts has removed artificial dyes from its donuts in the United States, declaring the donuts now sold at Dunkin’ Donuts restaurants nationwide are no longer being made using colours from artificial sources.

As a part of the company's ongoing efforts to offer guests great-tasting, high-quality products and cleaner menu labels, Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, previously pledged to eliminate artificial dyes from all of its food and beverages in the United States by the end of 2018.

Tony Weisman, chief marketing officer, Dunkin’ Donuts US, said, “We are pleased to start the New Year with exciting and important donut news for our guests.”

“Eliminating artificial dyes from our donuts is an incredible milestone moment for a fun brand whose products are synonymous with bright, colourful confections,” he added.

“After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients, while still delivering the delicious taste and vivid colours expected with our donuts,” Weisman said.

“We look forward to sharing a sweet 2018 with more donut news and innovative new flavours in the months ahead,” he added.

Weisman said that customers will be hard pressed to see the colour difference in the new donuts.

For example, a cool new addition to Dunkin’s donut offerings, the Snow Flurries Donut, features a frosted donut with wintry blue icing and special snowflake sprinkles, all without colours from artificial sources. It is available at participating Dunkin’ Donuts restaurants throughout the country for a limited time.

By the end of this year, Dunkin’ Donuts will remove artificial dyes across its menu, including donut icings, fillings and toppings, as well as frozen beverages, such as Coolatta frozen beverages, baked goods, breakfast sandwiches and coffee flavourings.

Similarly, Dunkin’ Donuts’ sister brand Baskin-Robbins will remove synthetic dyes from its menu, including ice cream sold both at its restaurants and in quarts and pints at retail locations, as well as its syrups, sauces, sprinkles and beverages, including Cappuccino Blast.

The exceptions on both brands’ menus include select supplier-branded ingredients produced by other companies that are used as toppings, ice cream inclusions or decorative elements.

Additionally, Baskin-Robbins will take a longer period of time to find replacements for the decorative elements on its ice cream cakes.

Dunkin’ Donuts has been serving guests signature donuts for 68 years. It is the number one retailer of donuts in America, and sells 2.7 billion donuts and Munchkins donut hole treats annually worldwide.

Within the United States, Dunkin’ Donuts offers more than 70 varieties of donuts, including beloved flavours such as Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate Frosted.

Additionally, some Dunkin’ Donuts restaurants also feature regional favourites like the Sour Cream Donut in Chicago and the Peanut Stick in upstate New York.
 
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