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Soulfull celebrates a familial bond with a gift of health this Diwali
Wednesday, 11 November, 2020, 14 : 00 PM [IST]
Our Bureau, Bengaluru
Millet-based snacking brand, Soulfull, owned by Kottaram Agro Foods, has launched ‘Soulfull Healthy Delight’ in an effort to make your Quarantine Diwali memorable one this year. The customisable pack available on its website encourages customers to share the gift of health with their loved ones.

This year, Diwali will be celebrated a little differently with intimate at-home get-togethers. People will be taking more precautions this festive season to stay safe by limiting their outdoor celebrations. On this emotional note, the company encourages us to have a personalised celebration, with those close to our heart. In an attempt to make this Diwali special even from a distance, the unique packaging lets you upload your most favourite photo with a personalised message to be printed on the pack.

The pack is a delicious mix of cranberries, raisins, almonds, flax, pumpkin and chia seeds, gifting the goodness of health, joy and prosperity to loved ones wherever they may be.

Prashant Parameswaran, founder, CEO and MD, Soulfull, said, “Diwali is one of the biggest festivals in the country but the celebration this year will be different for a lot of people. While lockdown has made bonds even stronger, letting you spend more time with your family, with social distancing norms in place, there would be limited gatherings with safety in mind. This year, we wanted to make this Diwali even more special, personalised and memorable for our consumers and their loved ones. Soulfull Healthy Delight not only adds the personal touch, but is also a way for you to add beautiful memories to your festivities by sharing the gift of health. We wish to brighten Diwali like every year and this is a step in that direction.”

The company offers a collection of personalised packs with secret ingredients handpicked with love. The company offers no-nasties snack selection, which is made of India’s ancient grains, with no added preservatives or maida, making it a healthy and nutritious snack for kids. The products cater to the taste buds of children as well as adults to enjoy healthy meals and guilt-free snacking.
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