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Sunfeast Dark Fantasy and Fresh Menu collaborate for dessert range
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Tuesday, 12 March, 2019, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Sunfeast Dark Fantasy, an ITC offering and one of India’s leading biscuit brands, is set to enthrall consumers with its range of mouth-watering dessert creations, in collaboration with Bengaluru-based online restaurant Fresh Menu.
It includes Sunfeast Dark Fantasy Brownie Pudding, Sunfeast Dark Fantasy Tiramisu and Dark Fantasy Berry Cheesecake. Fresh Menu has added the chocolate crunch of Dark Fantasy blended with rich ingredients.
The range of desserts plays with the taste of Sunfeast Dark Fantasy and lends a multi-textural twist to the classic dessert options, making it a distinctive assortment.
“We are excited to enrich the consumer experience by bringing an all-new range of Dark Fantasy Creations desserts,” said Paritosh Wali, chief operating officer, biscuits and confections cluster, Foods, ITC.
“Each unique and delicious offering has been thoughtfully crafted and is a perfect dessert that satisfies one’s sweet cravings. Through this association with Fresh Menu, we aspire to further bring the discerning consumers closer to Dark Fantasy,” he added.
“We are thrilled to partner with Sunfeast Dark Fantasy, one of the most celebrated brands in the biscuits segment. We aim to expand our dessert offerings and make Fresh Menu the destination for every dessert lover,” said Rashmi Daga, chief executive officer, Fresh Menu.
“Through this association, we have extended immense efforts to provide our customers with an irresistible range of desserts. We are certain that our consumers will be excited to explore the new range of Sunfeast Dark Fantasy creations desserts,” she added.
Sunfeast Dark Fantasy dessert range is priced between Rs 90 and Rs 180. The products will be available in Bengaluru, Mumbai, Delhi and Gurgaon.
ITC’s branded packaged foods’ popular brands are Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn.
The Foods business is today represented in multiple categories in the market, including staples, spices, ready-to-eat, snack foods, bakery and confectionery and the newly-introduced juices and beverages. It also exports its products to the key geographies of North America, Africa, the Middle-East and Australia.
Fresh Menu serves freshly-made, chef-cooked gourmet meals in a box. The company has expanded its services to Mumbai and Delhi-NCR. It pioneered the concept of app-based food delivery kitchens in the country. A team of about 500, it operates its own kitchens, cooks food in-house, and runs its own delivery fleet to drive the entire process of food ordering.
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