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KBM Spices appoints Parineeti Chopra as brand ambassador
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Thursday, 30 March, 2023, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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KBM Spices, a leading name in the Indian spices industry, is on an expansion spree. The company announced the appointment of Bollywood star Parineeti Chopra as its brand ambassador.
After carving a niche in Delhi-NCR markets, the company plans to aggressively foray into the entire North Indian region and other parts of the country with its extensive product range and strong marketing networks.
The company is also focusing on increasing its market share with omnichannel marketing and sales models.
Rupesh Aggarwal, CMO and co-owner, KBM Foods Pvt. Ltd., which owns the brand KBM Spices, said, "We are extremely delighted to have Parineeti Chopra onboard as our brand ambassador. She resonates with our brand values and is loved by millions across the country. We are confident that her energy and passion for life will bring a fresh perspective to our brand and help us connect with a larger audience."
Chopra said, "I am thrilled to be a part of the KBM spices family. I understand the importance of good quality spices in cooking, and KBM spices are known for their superior quality and taste. I look forward to representing a brand that is committed to providing the best to its customers."
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