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bigbasket, India’s largest online supermarket, marks entry into Kerala
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Tuesday, 21 May, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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bigbasket, India’s largest online supermarket, has marked its entry into the southern state of Kerala with the launch of its services in the city of Kochi. Customers can now shop online through the bigbasket app or website from the largest assortment of over 22,000 products and 3,000-plus brands and have them delivered at their doorsteps. This includes everything from fresh fruits, vegetables, grocery and cosmetics, amongst other things. With its foray into Kochi, bigbasket now has a presence in 26 cities in India.
As a brand, bigbasket enjoys immense popularity among its customers, also referred to as bigbasketeers. Servicing about one lakh orders per day, the e-retail major has 12 million registered customers across India.
Speaking about this, Hari Menon, chief executive officer and co-founder, bigbasket, said, “Kochi is a high-growth market for bigbasket and we are excited to launch our services in the city.”
“Customers will now be able to buy daily essentials from bigbasket at the click of a button. They will also be able to get the freshest produce of fruits and vegetables given that we source directly from farmers under our Farmers Connect programme. We believe that a combination of customer focus, operational excellence and advanced technology sets us apart from the rest,” he added.
As a part of bigbasket’s launch offer, the first 2,000 customers will be able avail a 10 per cent cashback on all orders for the first three months. To begin with, customers will be able to choose from four delivery slots and avail free delivery on all orders above Rs 1,200.
With the recent funding, bigbasket has become the latest entrant to India’s unicorn club. In April 2019, the Mirae Asset- Naver Asia Growth Fund (Mirae-Naver), CDC Group, and Alibaba Group led a $150-million round of fundraising for Supermarket Grocery Supplies Pvt Ltd, owner of the bigbasket brand. bigbasket had closed a $200-million round led by the Alibaba Group last year in February.
bigbasket’s differentiation lies in its private label brands and supply chain integration for fresh fruits, vegetables and meats. The grocery major aims to double its revenue by Rs 7,000 crore in FY20. It expects 40 per cent of its projected revenue to come from private labels, which currently stands at 34 per cent.
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