Friday, March 22, 2019


Crown’s thermochromic Reveal ink technology makes debut with Coca-Cola
Thursday, 15 February, 2018, 08 : 00 AM [IST]
Reveal’s thermochromic ink technology, the result of a collaboration between Crown Bevcan Europe and Middle-East and Chromatic Technologies Inc (CTI), has made its commercial debut in Estonia, Latvia and Lithuania with The Coca-Cola Company’s roll-out of cans of Coca-Cola, Coca-Cola Zero, Fanta and Sprite that feature the temperature-sensitive inks.

These are aimed at delivering an interactive experience to consumers before, during and after consumption and allow graphics to change to reveal specific imagery and messaging during consumption.

Two thermochromic inks appear at the same time when the can is cold, but as the cold product is consumed, one ink disappears. This technology provides an ambient original image and a cold one, and as the consumer drinks the contents of the can, a third image appears, offering the perfect vehicle to hide a message.

Coca-Cola featured four specific messages - one per brand – to engage with its customers in a fun, unique manner. The cans were decorated to include either a person or cartoon-style animal, from which a speech bubble emanates to hold the thermochromic messaging which appears when the can is chilled. An interactive quick response (QR) code beneath the image links to exclusive video content, driving traffic to the brand’s website.
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
Captcha :

Food and Beverage News ePaper
“Regulations & standards work has been completed”
Past News...

Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
Advertise Here
Advertise Here
Advertise Here
Recipe for Success
Recipe for Success: MasterChef’s hat the most rewarding for multiple hat-wearer Bhadouria
Past News...

Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd