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TECHNOLOGY

Dineout launches digital video campaign #FearNoBill, featuring Sarbh
Monday, 08 July, 2019, 14 : 00 PM [IST]
Our Bureau, New Delhi
Dineout, India’s largest dining out and restaurant tech solutions company, recently launched its integrated digital video campaign, #FearNoBill, to promote its in-app payments feature, Dineout Pay. The video stars actor Jim Sarbh of Made in Heaven fame.

The launch campaign follows brand’s mission statement to the existing and potential customers about Dineout’s promise towards ease in paying bills.

The campaign Fear No Bill revolves around Bill, which is essayed by Sarbh. The film showcases how the glorious and powerful days of the bill are over, and he is now disturbed by the various Dineout Pay cashbacks and deals available on the app.

These cashbacks has now become a source of pain for the bill, as diners are no longer afraid of him digging a hole in their pockets. The film highlights how compellingly the cashback scenario has been brought out, making Sarbh’s character more relatable for the audience.

Dineout enables foodies to go on a gastronomic journey through its various features like restaurant discovery, table reservations, offers and cashback earnings using Dineout Pay.

Commenting at the launch of the new digital campaign, Ankit Mehrotra, co-founder and chief executive officer, Dineout, said, “At Dineout, we have always ensured that our services cater to the evolving needs of our customers.”

“We are very excited and optimistic to embark this partnership with Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. The film breaks the clutter and meaningfully engages with the audience highlighting our philosophy,” he added.

“Sarbh's on-screen presence, quirky charm and acting skills mean that he is perfect for the role of Bill, and adds spark to the character who we are supposed to empathise with and yet fear at the same time. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign,” Mehrotra said.

Speaking on this association with Dineout, Sarbh said, “I am glad to be a part of Dineout’s digital campaign #FearNoBill, and thoroughly enjoyed my time shooting with the team. I loved the concept, and especially liked working with the director and the DoP (director of photography), real funny and clear people. I guess the bill can be pretty scary. It is cool to see how Dineout, through its endeavours, is tackling that issue.”

Conceptualised by Animal, the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill.

Commenting on the same, Sayantan Choudhury, senior partner, Animal, said, "The #FearNoBill concept is a call-to-arms—and the brand's mission statement—to existing and potential customers about Dineout's greatest promise: every time you go out to eat, we take care of the bill.”

“So we thought of this character of bill, a devilish, slightly psychotic person who is ranting at what Dineout has done to him. Thankfully, the folks over at Dineout loved the idea and gave us all the creative freedom to work on it. And then, of course, Sarbh did the rest,” he added.

A multi-platform campaign will be rolled across digital YouTube, Facebook and Twitter as well as Dineout-owned social media channels.
 
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