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Recipe for Success: Jemima - Making processed foods accessible to Nagas
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Monday, 19 December, 2011, 08 : 00 AM [IST]
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Archana Aroor, Mumbai
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The rising demand for processed foods and convenience foods in the market by the consumers today has paved way for young and budding entrepreneurs in the country to bring new products and work on their strategies to influence the market continuously.
Meet Jemima Achumi, an entrepreneur who believes that there is no end to success and to achieve the goals one needs dedication, hardwork, patience and focus.
Hailing from one of the Nagaland tribe sects, namely Sumi Tribe, she had a very clear idea about her career and chose to become an entrepreneur, though her parents wanted her to be in the administration stream.
"I belonged to a business class family and always aspired to become an entrepreneur," Achumi said.
But Jemima, then moved out of the state after schooling and completed her graduation in sociology from Delhi University in 2004. Her only motive was to become an entrepreneur and this gave her the courage to extend her stay in Delhi for another year.
During her stay in Delhi, she observed that consumers were more inclined towards processed meat foods and mostly preferred non-veg. This was an impetus for her to come back to her state where she realised that it was favourable for her to start her own firm in her hometown, where 90 per cent of the Nagas were non-vegetarians.
Therefore, Jemima spent her time researching over two years, during which time she met a lot of entrepreneurs from other states and with the encouragement of one of the entrepreneurs from Kolkata, she was able to proceed with her project.
She then started, T J Foods, a company dedicated to processed meat products. The products by this company are sold under the brand name Jemmeez.
"Nagas had no access to any of the processed products while about 90 per cent of the Nagas were non-veg," informs Jemima, while talking about her newest venture.
Indeed, setting up a company was not an easy task for Jemima as it posed a lot of challenges, above all financial aspect, as the investments were very high. But, fortunately, her family provided her the financial assistance.
"Although the Ministry of Food Processing Industries provides subsidies to different state entrepreneurs, it was taking its own time to go ahead with the same," said Achumi and hence she decided to plan for her next step - meeting companies which could provide her the technology from countries like Germany and Italy.
"I still have a long way to go," she trailed off and felt that women entrepreneurs need to look for more innovative careers.
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