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The Orchid, an eco-friendly hotel chain, announces franchise opportunities
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Monday, 26 December, 2011, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Kamat Hotels (India) Ltd (KHIL) announces franchise opportunities for The Orchid, Asia's first certified eco-friendly five-star hotel.
The company presently offers ecotel hotels in Mumbai and Pune, and plans to penetrate its reach in all major cities nationally using the franchise route. It expects to add 10 new properties to its portfolio by 2014. With a shortage of world-class five-star eco-friendly hotels across the country, KHIL eyes a vast business potential for the brand nationally.
Announcing the developments, Vikram Kamat, executive director, Kamat Hotels (India) Ltd, says, "Today 87% of business travellers globally patronise green hotels and lately corporate in India have shown increased interest in hotel properties that adhere to eco-friendly norms. Having pioneered the ecotel revolution in the country, we are set to transform the hospitality industry with our unique franchise offering that will auger well for independent hoteliers to make their venture profitable. With our proven track record in operating premium hotels we attempt to drive utmost professionalism in the properties managed and marketed by us. The 74 international awards reiterate the efforts of the Orchid of being a pioneer amongst environment-friendly hotels."
Under management arrangements, the hotel offers marketing expertise, a recognisable brand image, professional expertise, advertising support in print & electronic, specialised technical services, loyalty card, project renovation support, existing customer & staff database, integrity audits, bulk purchasing, online support system, vendor management and a 412- strong sales force across the country and an established global sales network.
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