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Coca Cola India & Gram Unnati launch ‘Project Mango Unnati’
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Thursday, 18 July, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Coca Cola India, in collaboration with Gram Unnati, has launched ‘Project Mango Unnati’, with an aim to revolutionise sustainable mango cultivation initiative, focusing on the Alphonso and Totapuri varieties in Karnataka.
Project Unnati will collaborate closely with state horticulture agencies such as Krishi Vigyan Kendra (KVK), the Mango Board, the Indian Institute of Horticultural Research (IIHR), and various horticulture departments across different districts.
Aneesh Jain, CEO and founder, Gram Unnati, said, “Gram Unnati is proud to partner with Coca-Cola India on this transformative project that underscores our commitment to sustainable agriculture and farmer empowerment. By adopting modern practices and focusing on quality, we aim to significantly enhance the livelihoods of mango farmers in Karnataka. Together, we will drive sustainable growth and innovation in mango farming, benefiting farmers and the environment alike."
Rajesh Ayapilla, senior director- CSR and sustainability for Coca Cola India and Southwest Asia, said, “Farmers are the backbone of India’s horticulture system. With Project Mango Unnati, we aim to elevate the livelihoods of these farmers with advanced horticulture solutions, empowering them to significantly increase their incomes. This aligns with the Government of India’s vision for Atma Nirbhar Bharat, making the agrarian economy self-reliant.”
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