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AGRICULTURE

Hatsun Agro Product charts major expansion plans to own 3600 outlets
Friday, 19 February, 2021, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Hatsun  Agro Product  now has managed to become a network with 3600 outlets present across Tamil Nadu, Andhra Pradesh, Telangana, Puducherry, Kerala, Gujarat, Goa, Maharashtra, Karnataka, Chhattisgarh and Orissa.

The Chennai-based company opened its 2,500th HAP Daily outlet for milk and curd distribution in Sattenapalle, Guntur District, Andhra Pradesh and  its 151st Ibaco outlet in Bhimavaram, Andhra Pradesh. This together with 949 outlets of HAP Daily: ice-cream retail and distribution and Oyalo makes Hatsun Agro Product the owner of the largest retail brand network in India with more than 3600 franchisee run outlets.

The  leading retail brands include HAP Daily, Ibaco and Oyalo. Ibaco is a premium chain of ice-cream outlet that enables customers create their own ice cream sundaes whereas HAP Daily is the retail concept of Hatsun Agro Product Ltd that offers milk, milk products and icecreams at the convenience of the customers. HAP Daily is known for their range of high quality milk products trusted by millions.

According to RG Chandramogan, chairman, Hatsun Agro Product, “We  firmly believe in direct customer reach and has steadfastly increased our  presence with the opening of retail outlets in new towns and cities. We are  continuously expanding its retail presence and will cross 4000 outlets at the earliest.”

“HAP dairy products are seeing good demand and growth with the consumers trust in the quality of our product portfolio. HAP’s retail strategy is in line with Hatsun Agro Product Ltd’s growth strategy and its vision of taking high quality dairy products closer to the masses,” added Chandramogan.

The company procures milk from select fine quality cattle collected directly from around 4,00,000 farmers, chosen with care. Its  portfolio includes:  Arun Icecreams and Arokya Milk. The  Hatsun Dairy Products – brands are  Ibaco,  Oyalo  that dishes out pizzas and Santosa a fast growing cattle feed brand. The company  exports its  products to 38 countries.
 
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