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John Deere announces collaboration with Dovetail Workwear to empower women in agriculture
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Wednesday, 09 April, 2025, 14 : 00 PM [IST]
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Illinois, USA
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Built by, for, and with women, Dovetail Workwear, is teaming up with John Deere to develop a collection of apparel and gear specifically designed to address the needs of women in the agricultural industry. This collaboration is inspired by their shared commitment to celebrating women’s immense value and contributions in agriculture. Together, the two brands are focused on developing products that support and empower female farmers, crafts and tradeswomen, and small-scale homesteaders.
It was developed through close collaboration with female farmers, ensuring their voices and needs are represented at every stage, from product design to wear testing. Design prioritises fit, performance, and durability on the farm, with features like high-stretch, midweight fabric and a split hem for a smooth fit over boots.
Throughout history, women have grown, sourced, and harvested food alongside their male counterparts. In times of war, they even replaced their jobs in the field. While women haven’t always been recognised for their pivotal role in agriculture, their influence and impact has continued to grow steadily.
Women represent a significant force in agriculture: 36% of all US farmers are women; 56% of all farms have women as producers and decision-makers.
The collaboration celebrates and recognises these invaluable contributions, shining a spotlight on the women who keep farms running and tables full.
Sara DeLuca, Dovetail co-founder and director of product development, said, "We are thrilled to partner with John Deere to honour and support the extraordinary women in agriculture. By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers."
Lauren Willis, global director brand licencing at John Deere, said, "Deere’s collaboration with Dovetail Workwear is born from real conversations with women doing real work. Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead."
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